The room spins as you march in a circle, laughing to a lively tune. As your mind wanders from dizzy repetition, you return to reality with a start: The music has STOPPED! Throwing yourself backward toward a chair, you meet the ground with a rude thud. With a sheepish grin, you slowly look up to [...]
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Unlocking Hidden Levels
September 6, 2010
14 Comments
Who doesn’t love a secret passageway? The thrill of gaining access to concealed corridors is found in so many childhood tales, from Narnia’s Wardrobe to Hogwart’s train station. By using social media tools to live-blog and live-tweet industry events, we “unlock” these “hidden levels” for our peers.
Read moreLavaCon: Cooler than Star Wars?
August 31, 2010
3 Comments
Earlier this month, I took my 11-year old son and his best buddy to Star Wars Celebration V. For Junior Jedi like them, this was a long awaited, can’t miss event. All their heroes were in one place. George Lucas, Mark Hamill and Carrie Fisher were there: Not to mention the entire voice acting cast [...]
Read morePurpose-Driven Productivity
August 24, 2010
13 Comments
Could it be that YOUR daily work is helping someone, significantly? If you take the time to figure out who and how, you just may see extra spring in your steps today. Perspective brings purpose, and purpose drives productivity.
Read moreThe Respect Requirement
August 18, 2010
15 Comments
My heart was racing like a single-seat Formula One car: It was my first morning on the new job. I was already worried that I might be unemployed by lunch time! As I stepped slowly through the abandoned print-shop, the words “stealth-mode start-up” took on new meaning. Ventilation tubes swung from an open ceiling and [...]
Read moreThe Honor of New Audiences
August 16, 2010
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Though few will own up to it, most of us have likely spent at least one late night singing into a mirror, holding a hair-brush and dreaming of an audience. My most memorable “mirror moment” was in 1987 in a college dorm room – alone on a Saturday night – wailing Whitney Houston’s “I Wanna [...]
Read moreThe Sky Is Falling!
July 21, 2010
3 Comments
I feel like Chicken Little. I’ve been clucking about the radical changes heading toward the Technical Writing profession for as long as I’ve been in the field. For the past 15 years, I’ve been alerting teams about changes heading their way. I’ve been spurring them on to make the necessary preparations. In the 1990s, I [...]
Read moreIf Chewbacca had an iPhone
July 12, 2010
11 Comments
If only there had been an Apple store next to the Mos Eisley cantina. If Chewbacca had owned an iPhone 4, the Empire may have never had their chance to strike back.
Read moreContent: A Banquet Best Served Warm
July 7, 2010
5 Comments
A company that hides answers behind an 800 number is like a banquet host that locks the meal in the pantry. Enabling self-service support is like laying out a rich buffet, rather than forcing guests to beg at the kitchen door.
Read moreThe Rise of the Vocal Customer
June 30, 2010
7 Comments
Today’s corporations are facing a mighty challenge: The Rise of the Vocal Customer. Individual business functions will have to think as a single organism to truly maximize the available opportunities that come along side Social Media. So, taking a cue from the Power Rangers, we must “Make the MegaZord.”
Read more- Planned Inconvenience
- Top Tweets of 2011
- Why We Matter
- Bring your WHOLE self to Work?
- May the True “You” Shine Through
- The Paradox of Social CRM
- Top Tweets of 2011
- Influence and Advocacy
- May the True “You” Shine Through
- Lose Some “Wait”
- – The Blog Library: [...] The Paradox of Social CRM Filed Under: Bus...
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Joseph: I think the main problem most companies have this ...
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Karma CRM (@karmaCRM): While we move into becoming more advanced and as w...
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KnowledgeBishop: Exactly, Tom. Spot on. The customer wants huma...
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