Tag Archives: social networking

Renewable Service in Disposable Industries

“Please state your date of birth.” A few feet in front of me, an elderly woman looked up at a young cashier. Stunned and flustered, the elegant matron asked “Why do you need to know my date of birth?” The cashier deadpanned, “Halo 3 is rated M for Mature: I can’t sell it to you [...]

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The Age of Accountability

Mark Twain once quipped, “A lie can travel halfway around the world while the truth is still putting on its shoes.” And for so long, this was so. But something is underway, a great shift toward truth or consequences. Technology has transformed the times. Access to instant information has pulled back the curtain on the [...]

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Defeating Disappointment

Though often stereotyped, we Technical Communicators are truly NOT all alike. We paint our word pictures using every color of the visible light spectrum. We differ in our tastes, preferences and opinions, just like workers in any other profession. That said, throughout my 15 years in this field, I HAVE noticed a few key similarities [...]

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Nurturing Advocacy

Like any other tool, Social media can be used for good or ill. Some brands use social channels primarily to promote products. Like a car alarm in a parking lot, a stream of hype quickly becomes a noisy annoyance to customers. But once in a while, a brand takes great care to understand and then [...]

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LavaCon: Knowledge Nuggets: Day 2

The LavaCon 2010 conference covered innovation in digital media and content strategy. This post is a summary of thoughts from the Day 2 Keynote Speakers.

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LavaCon: Knowledge Nuggets – Day 1

After a single day at LavaCon, my mind is like a treasure chest of solid goodness. The opening day offered four powerful keynotes. For those following from afar, I wanted to share key thoughts from each…

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Musical Chairs

The room spins as you march in a circle, laughing to a lively tune. As your mind wanders from dizzy repetition, you return to reality with a start: The music has STOPPED! Throwing yourself backward toward a chair, you meet the ground with a rude thud. With a sheepish grin, you slowly look up to [...]

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Going for Gr-r-reat!

GREAT leadership is about purpose and people. The great leader sees beyond the financials and can focus on fulfilled potential.

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LavaCon: Cooler than Star Wars?

Earlier this month, I took my 11-year old son and his best buddy to Star Wars Celebration V. For Junior Jedi like them, this was a long awaited, can’t miss event. All their heroes were in one place. George Lucas, Mark Hamill and Carrie Fisher were there: Not to mention the entire voice acting cast [...]

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Kindness Transcends Constraints

It is difficult to rise about this reality: You must nearly always pick two of the following options: Good, Fast and Cheap. You will rarely, if ever, receive all three. But, for customer service vendors, there IS a short-cut around this constraint: Kindess costs you NOTHING and buys you EVERYTHING!

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