Could it be that YOUR daily work is helping someone, significantly? If you take the time to figure out who and how, you just may see extra spring in your steps today. Perspective brings purpose, and purpose drives productivity.
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Tag Archives: social networking
The Respect Requirement
August 18, 2010
15 Comments
My heart was racing like a single-seat Formula One car: It was my first morning on the new job. I was already worried that I might be unemployed by lunch time! As I stepped slowly through the abandoned print-shop, the words “stealth-mode start-up” took on new meaning. Ventilation tubes swung from an open ceiling and [...]
Read moreThe Honor of New Audiences
August 16, 2010
1 Comment
Though few will own up to it, most of us have likely spent at least one late night singing into a mirror, holding a hair-brush and dreaming of an audience. My most memorable “mirror moment” was in 1987 in a college dorm room – alone on a Saturday night – wailing Whitney Houston’s “I Wanna [...]
Read moreThe Sky Is Falling!
July 21, 2010
3 Comments
I feel like Chicken Little. I’ve been clucking about the radical changes heading toward the Technical Writing profession for as long as I’ve been in the field. For the past 15 years, I’ve been alerting teams about changes heading their way. I’ve been spurring them on to make the necessary preparations. In the 1990s, I [...]
Read moreIf Chewbacca had an iPhone
July 12, 2010
11 Comments
If only there had been an Apple store next to the Mos Eisley cantina. If Chewbacca had owned an iPhone 4, the Empire may have never had their chance to strike back.
Read moreContent: A Banquet Best Served Warm
July 7, 2010
5 Comments
A company that hides answers behind an 800 number is like a banquet host that locks the meal in the pantry. Enabling self-service support is like laying out a rich buffet, rather than forcing guests to beg at the kitchen door.
Read moreThe Rise of the Vocal Customer
June 30, 2010
7 Comments
Today’s corporations are facing a mighty challenge: The Rise of the Vocal Customer. Individual business functions will have to think as a single organism to truly maximize the available opportunities that come along side Social Media. So, taking a cue from the Power Rangers, we must “Make the MegaZord.”
Read moreWhat if we could KNOW?
June 23, 2010
13 Comments
At the other end of our content is a person who needs an answer. If we learn exactly who they are, we can give them exactly what they need.
Read moreBut what if no one READS the manual?
June 16, 2010
15 Comments
Web analytics will soon make it obvious if anyone is reading our technical documentation. Technical writers must to begin actively listening to customers now, so that future doc-sets can be tailored to their real-time needs.
Read morePrepare for the coming judgement
June 15, 2010
9 Comments
Within a year or two, web analytics will make it painfully obvious which technical writers write content that matters and which do not. So the time to tune up your text is today.
Read more- Planned Inconvenience
- Top Tweets of 2011
- Why We Matter
- Bring your WHOLE self to Work?
- May the True “You” Shine Through
- The Paradox of Social CRM
- Top Tweets of 2011
- Influence and Advocacy
- May the True “You” Shine Through
- Lose Some “Wait”
- – The Blog Library: [...] The Paradox of Social CRM Filed Under: Bus...
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Joseph: I think the main problem most companies have this ...
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Karma CRM (@karmaCRM): While we move into becoming more advanced and as w...
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KnowledgeBishop: Exactly, Tom. Spot on. The customer wants huma...
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