There’s a warm feeling you get when you walk into a familiar place. When the staff knows you by name, greets you with delight and serves up “the usual”, you feel honored, respected and welcome. This is the differentiator between the “mom and pop shop” and the mega mall; between the corner store and the [...]
Read more
Tag Archives: socialmedia
Nurturing Advocacy
October 22, 2010
5 Comments
Like any other tool, Social media can be used for good or ill. Some brands use social channels primarily to promote products. Like a car alarm in a parking lot, a stream of hype quickly becomes a noisy annoyance to customers. But once in a while, a brand takes great care to understand and then [...]
Read moreRelentless
September 30, 2010
12 Comments
A friend once referred to me as “relentless”, as in “unwilling to relent.” We’re about to find out if this is so… Many of you know, I’ve been just a little bit excited about LavaCon these past few months. I have been waiting to LiveBlog LavaCon like skaters wait for the olympics, like flower shops [...]
Read moreMusical Chairs
September 13, 2010
8 Comments
The room spins as you march in a circle, laughing to a lively tune. As your mind wanders from dizzy repetition, you return to reality with a start: The music has STOPPED! Throwing yourself backward toward a chair, you meet the ground with a rude thud. With a sheepish grin, you slowly look up to [...]
Read moreUnlocking Hidden Levels
September 6, 2010
14 Comments
Who doesn’t love a secret passageway? The thrill of gaining access to concealed corridors is found in so many childhood tales, from Narnia’s Wardrobe to Hogwart’s train station. By using social media tools to live-blog and live-tweet industry events, we “unlock” these “hidden levels” for our peers.
Read moreLavaCon: Cooler than Star Wars?
August 31, 2010
3 Comments
Earlier this month, I took my 11-year old son and his best buddy to Star Wars Celebration V. For Junior Jedi like them, this was a long awaited, can’t miss event. All their heroes were in one place. George Lucas, Mark Hamill and Carrie Fisher were there: Not to mention the entire voice acting cast [...]
Read moreThe Sky Is Falling!
July 21, 2010
3 Comments
I feel like Chicken Little. I’ve been clucking about the radical changes heading toward the Technical Writing profession for as long as I’ve been in the field. For the past 15 years, I’ve been alerting teams about changes heading their way. I’ve been spurring them on to make the necessary preparations. In the 1990s, I [...]
Read more- Planned Inconvenience
- Top Tweets of 2011
- Bring your WHOLE self to Work?
- Why We Matter
- May the True “You” Shine Through
- The Paradox of Social CRM
- Top Tweets of 2011
- Influence and Advocacy
- May the True “You” Shine Through
- Lose Some “Wait”
-
tomopencrm: Really interesting article. It's a real paradox - ...
-
Clemens Rettich: Love this Tristan. It is so refreshing to see some...
-
KnowledgeBishop: Fantastic content collection, Mary Ellen! Thank yo...
-
-
