LavaCon: Knowledge Nuggets: Day 2

The LavaCon conference was simply bursting with Knowledge Nuggets! I have seldom had as much fun in 48 hours. I would have loved to stay longer, and plan to next year. I did manage to see the Day 2 keynotes and wanted to share some thoughts on these with you:

From Scott Abel (@scottabel), I learned that:

  • It doesn’t matter whether or not YOU like FarmVille: It matters what your CUSTOMERS like.
  • Your consumers now have a voice and if you ignore them, you are doomed.
  • Lose the narcissism: Your social media efforts should help people DO stuff. Are you talking about your customers or yourself? Use a Wordle tag cloud to find out.
  • Don’t try to drag people to a new site or channel: Go where they ARE and offer them value.

From Rahel Anne Bailie (@rahelab) I learned that:

  • Content Strategy is a repeatable system that governs the management of content throughout the entire
    lifecycle.
  • With content strategy, you must balance what you want with what you HAVE to have.
  • A content strategy is NOT about “what”, it’s about WHY!
  • Content must drive revenue: Do this by telling a convincing story.

From Mark Fidelman (@markfidelman), I learned

  • Content is the Rockstar – the content strategist is the promoter!
  • A content strategist succeeds by building internal relationships across departmental lines.
  • You MUST show executives HOW your content strategy plan impacts the financials.
  • There is a crucial difference between “advertising to your customers” and “engaging WITH your community.”

For those of you who attended this year, do you have additional nuggets to add from Day 2? I’d love to see some from Day 3 as well?

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2 Responses to “LavaCon: Knowledge Nuggets: Day 2”

  1. I love the point “Lose the narcissism: Your … efforts should help people DO stuff. Are you talking about your customers or yourself?” This is exactly what we should also do in all manuals, help files, on all web sites, in all brochures and anywhere else. We shouldn’t write what we want to say, but we should write what the reader needs to know…

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