I’ve been a football fan since the Colts were in Baltimore and the Raiders played in LA. So this time of year, thoughts of the NFL playoffs are always blitzing away in the back of my mind. I’ve recently started a new position, as Senior Director of Social Media Marketing for Informatica. And as I […]
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Favorite Tweets of 2013
December 23, 2013 
3 Comments
If you’re like me, 2013 was an era of both angst and accomplishment, of both sweetness and struggle. As in years past, one of the richest sources of steady inspiration was encouraging guidance that friends shared on Twitter. I wanted to end the year by sharing a few of the tweets that helped me focus […]
Continue readingTriage and Social Media
March 7, 2013 5 Comments
What is “Triage?” Typically, it’s a medical term, defined as “the process of sorting victims to determine medical priority, in order to increase the number of survivors.” So how does the concept of “Triage” apply to Social Media Monitoring? The number of social posts that mention brands continually increases. In 2012, 53% of social media […]
Continue readingTop Tweets of 2011
December 31, 2011 22 Comments
For many of us, this past year was a time of transitions and triumphs, of mountains climbed and summits reached. I know for me, one of the greatest sources of daily encouragement was the pure stream of wisdom I received on Twitter. So many wise advisors gave their time and their words to inspire and […]
Continue readingSeek or Go Hide
January 27, 2011 11 Comments
“Hide and Seek” had screeched to a halt! My 11 year-old son had outsmarted his younger sisters by hiding BEHIND the dryer! My poor daughters had looked every place they knew. They were now wailing that he’d run away from home. It was time for Dad to get involved. With a loud shout, I commanded […]
Continue readingWhy We Matter
January 11, 2011 19 Comments
I didn’t even KNOW I was a Technical Writer. You see, back in 1995, I’d been brought on as a TEMP to answer merger-related email for a bank. When the bank’s Online Customer Service department suddenly faced an external audit, they asked me to document all the internal procedures. A few weeks later, as that […]
Continue readingA Technical Writer’s Christmas List
December 22, 2010 16 Comments
I saw Santa in the mall this weekend. The line was long, but I THOUGHT about it. I know I’m too old. I know he would NOT appreciate me on his lap. I get all that. But I WANT stuff. I want Technical Documentation stuff. Not products, mind you: I want FUNCTIONALITY! I know the […]
Continue readingDocumentation as a Support Channel
December 14, 2010 6 Comments
The technical communication profession collectively peers through a window of opportunity. I work at the intersection of technical communication and customer service. My digital strategy tasks focus on the efficient delivery of effective content. So when I see someone who truly understands how valuable quality content can be to a customer, I jump for joy. […]
Continue readingRenewable Documentation in a Disposable World
November 15, 2010 12 Comments
Recently, the Lead Change Group invited me to share my thoughts on Renewable Leadership in a Disposable World. In the post, I explain how several 20th-Century organizations fixated on quarterly profits at the expense of their own long-term viability. There are many differences between the disposable and renewable organization and I won’t repeat them all […]
Continue readingDefeating Disappointment
October 27, 2010 11 Comments
Though often stereotyped, we Technical Communicators are truly NOT all alike. We paint our word pictures using every color of the visible light spectrum. We differ in our tastes, preferences and opinions, just like workers in any other profession. That said, throughout my 15 years in this field, I HAVE noticed a few key similarities […]
Continue reading- Don’t let doubt drown your gift
- Planned Inconvenience
- Top Tweets of 2011
- Bring your WHOLE self to Work?
- Why We Matter
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Teri Turner: This is quite the little gem I just found! My son ...
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marygerdt: Thanks for following me! Love this story...I can o...
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Laurel @ Multimedia Arts Course Philippines: My favorite tweet -- Arrogance is an undeniable si...
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Daine H. Yarboro: It's an remarkable paragraph in support of all the...
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