Tag Archives: business

Favorite Tweets of 2013

If you’re like me, 2013 was an era of both angst and accomplishment, of both sweetness and struggle. As in years past, one of the richest sources of steady inspiration was encouraging guidance that friends shared on Twitter. I wanted to end the year by sharing a few of the tweets that helped me focus […]

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Top 10 Traits of Great Leaders

What makes a great leader? Is it a way with words or courage under fire? Is it a strong hand and a soft heart? Is it a formidable stance or an indomitable will? All these things matter, of course. But I suggest that great leadership comes from within. I believe it’s forged in humility and […]

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Top 3 Actions Great Leaders Take

A great leader Communicates the “Why” Collaborates the “What” Delegates the “How” Communicating “The Why” A great leader understands and articulates the reason an activity must take place. The leader is aware of the risks of inaction and the benefits of forward motion. Before any meaningful planning can be done, the leader must emphatically clarify […]

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Triage and Social Media

What is “Triage?” Typically, it’s a medical term, defined as “the process of sorting victims to determine medical priority, in order to increase the number of survivors.” So how does the concept of “Triage” apply to Social Media Monitoring? The number of social posts that mention brands continually increases. In 2012, 53% of social media […]

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Service is the New Marketing

Today, millions of customers will seek help from brands on social networks. Today, your company’s public interactions on Facebook and Twitter will shape how other prospects and customers perceive your brand. For this reason, the quality of your social customer service has become a key element of modern marketing. Last week, at the Salesforce Dreamforce […]

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You Got Your Social in My CRM

Do you remember those TV commercials from when we were little? The ones where one guy had chocolate and the other had peanut butter? And then they collided and the result was something better than either imagined? This past year, I’ve had the tasty pleasure of “colliding” customer social media commentary with corporate Customer Relationship […]

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The Paradox of Social CRM

There’s a warm feeling you get when you walk into a familiar place. When the staff knows you by name, greets you with delight and serves up “the usual”, you feel honored, respected and welcome. This is the differentiator between the “mom and pop shop” and the mega mall; between the corner store and the […]

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Lose Some “Wait”

Nothing says “DISRESPECT” quite like forcing someone else to wait. And yet, that is exactly what so many brands do daily to the very customers they claim to value! It’s conventionally accepted that the customer (who NEEDS something) should be willing wait for the service provider (who HAS what they NEED.) However, somewhere along the […]

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Net Promoter Score: The Ultimate Question

I swiped my debit card and stared at the tiny screen… I expected a prompt for my PIN. Instead, the monitor read, “How likely are you to recommend K-Mart to a friend”?” This caught me off guard. K-Mart wants to know if I LIKE them? Not only that, they want to know if I like […]

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Renewable Service in Disposable Industries

“Please state your date of birth.” A few feet in front of me, an elderly woman looked up at a young cashier. Stunned and flustered, the elegant matron asked “Why do you need to know my date of birth?” The cashier deadpanned, “Halo 3 is rated M for Mature: I can’t sell it to you […]

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