You Got Your Social in My CRM

Do you remember those TV commercials from when we were little? The ones where one guy had chocolate and the other had peanut butter? And then they collided and the result was something better than either imagined?

This past year, I’ve had the tasty pleasure of “colliding” customer social media commentary with corporate Customer Relationship Management (CRM) data. The result has been absolutely delicious.

Yesterday, at the Salesforce Dreamforce 2012 conference, I had the honor of joining Al Sturgeon to share “You Got Your Social in my CRM.” I thought I’d share a bite with you, below. Bon appetit!

Of course, now I’m wondering where I can get a Reese’s Peanut Butter waffle at dawn. With apologizes to Watterson, I give you, Hobbes