Service is the New Marketing

Today, millions of customers will seek help from brands on social networks. Today, your company’s public interactions on Facebook and Twitter will shape how other prospects and customers perceive your brand. For this reason, the quality of your social customer service has become a key element of modern marketing.

Last week, at the Salesforce Dreamforce 2012 conference, I had the honor of joining Deloitte Consulting to show how to leverage this new trend to your advantage. I wanted to share our presentation with you, below.

Social support can be a nuisance or a blessing. When approached with a positive attitude and a servant’s heart, it can become a powerful source of positive press.

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