A company that hides answers behind an 800 number is like a banquet host that locks the meal in the pantry. Enabling self-service support is like laying out a rich buffet, rather than forcing guests to beg at the kitchen door.
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Tag Archives: cxp
The Rise of the Vocal Customer
June 30, 2010 
7 Comments
Today’s corporations are facing a mighty challenge: The Rise of the Vocal Customer. Individual business functions will have to think as a single organism to truly maximize the available opportunities that come along side Social Media. So, taking a cue from the Power Rangers, we must “Make the MegaZord.”
Continue readingPrepare for the coming judgement
June 15, 2010 9 Comments
Within a year or two, web analytics will make it painfully obvious which technical writers write content that matters and which do not. So the time to tune up your text is today.
Continue reading- Don’t let doubt drown your gift
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