If you’re like me, 2013 was an era of both angst and accomplishment, of both sweetness and struggle. As in years past, one of the richest sources of steady inspiration was encouraging guidance that friends shared on Twitter. I wanted to end the year by sharing a few of the tweets that helped me focus […]
Continue readingA Technical Writer’s Christmas List
I saw Santa in the mall this weekend. The line was long, but I THOUGHT about it. I know I’m too old. I know he would NOT appreciate me on his lap. I get all that. But I WANT stuff. I want Technical Documentation stuff. Not products, mind you: I want FUNCTIONALITY! I know the […]
Continue readingNurturing Advocacy
Like any other tool, Social media can be used for good or ill. Some brands use social channels primarily to promote products. Like a car alarm in a parking lot, a stream of hype quickly becomes a noisy annoyance to customers. But once in a while, a brand takes great care to understand and then […]
Continue readingThe Sky Is Falling!
I feel like Chicken Little. I’ve been clucking about the radical changes heading toward the Technical Writing profession for as long as I’ve been in the field. For the past 15 years, I’ve been alerting teams about changes heading their way. I’ve been spurring them on to make the necessary preparations. In the 1990s, I […]
Continue readingIf Chewbacca had an iPhone
If only there had been an Apple store next to the Mos Eisley cantina. If Chewbacca had owned an iPhone 4, the Empire may have never had their chance to strike back.
Continue readingThe Rise of the Vocal Customer
Today’s corporations are facing a mighty challenge: The Rise of the Vocal Customer. Individual business functions will have to think as a single organism to truly maximize the available opportunities that come along side Social Media. So, taking a cue from the Power Rangers, we must “Make the MegaZord.”
Continue readingWhat if we could KNOW?
At the other end of our content is a person who needs an answer. If we learn exactly who they are, we can give them exactly what they need.
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